New ‘ON AIR’ studio builds industry resilience with virtual creativity, courtesy of Panasonic ProPTZ 4K cameras

Located in the heart of the Sydney CBD, the ON AIR studio re-imagines the future of professional events and creative performances. Using three Panasonic AW-UE150 ProPTZ cameras, the studio space provides users with access to leading technology to stream their message to the community, their staff or customers, virtually during a time of travel restrictions and social distancing.

Until now, these types of production studios have been limited in existence, with most organisations opting for a more traditional and familiar style of venue or event space for production. In the current operating climate, there is a clear appetite for these alternative spaces. Since it's opening the studio has been booked out by clients for months, opting for half-day or full-day sessions. With the support of innovative Panasonic solutions, the ON AIR studio has turned an unused conference room into a fully-booked livestream and recording studio.

“The health and safety of our team and clients has remained of utmost importance during the COVID-19 pandemic. The use of three Panasonic cameras with one central controller allows us to reduce the number of people required in studio, and respect social distancing needs. This also allowed us to carefully manage client budgets at a time when many organisations are looking for efficiencies across their operations,” said Mr Keating.

Scott Cooper, Director of Sales at SMC Conference & Function Centre also said, “the refitting of this space at the Sydney Masonic Centre has allowed us to continue supporting local artists and business pursuing their creative passion and utilising streaming services. With uncertainty around ongoing restrictions of business travel, some organisations have also considered hosting national and international conferences with us too. It really is an incredibly unique and versatile space which will fulfil a range of needs in the months – and maybe years – to come.”