Electronic Shelf Labels & Digital Price Tags

Making the physical store a digital asset

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Retail is the world’s largest industry representing over 20% of global GDP and employment, and is one which has a significant impact on our society. Retailers can now harness the power of IoT, Cloud and AI technologies to turn physical stores into high value digital assets which are more automated, data driven and connected to consumers and suppliers. Connected stores are able to provide better service and information, a friction-less and more personalised shopping experience, while maintaining data integrity and personal data privacy. Retail digitisation can also produce real-time in-store data analytics, opening an era of enhanced collaboration between suppliers and retailers to improve overall supply chain efficiency, transparency, safety and sustainability.

Putting technology at the service of physical retail

As a global leading retail technology provider and the world's #1 ESL brand, SES-imagotag’s core mission is to help retailers achieve this digital transformation of physical commerce.

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Pricing Automation

Enhancing responsiveness, precision and quality by digitising and automating pricing displays in the aisles is now imperative for retailers.

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Shelf Efficiency

Digital tags and VUSION Cloud platform gives physical stores the ability to accurately manage store inventory to optimise product availability on shelves.

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Enhance in-store shopping experience

SES-imagotag’s VUSION platform gives omni-channel retailers access to a wide range of software with digital services when customers shop in-store.

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In-store marketing

Displaying the right message at the right time is essential for brands and retailers when it comes to enticing shoppers at the moment of purchase.

Electronic Shelf Labels

Taking the pain out of pricing with digital labels

Digital price tags enhance the responsiveness, accuracy and quality with in-store pricing. They effectively take the pain out of manually changing paper labels, therefore freeing up staff to focus on higher value added tasks such as customer service and in-store merchandising. As a proven sales booster and essential part of an efficient and connected store, VUSION price labels have unique and key features to digitise physical retail.

VUSION Electronic Shelf Labels (ESLs) deliver the highest hardware quality in the industry (100% inline test success) with unique features. Our digital price tags are now becoming the portal to an ever increasing portfolio of cloud-based applications focused on store automation, shopper engagement and data analytics.


Boost in-store engagement & bring emotion to the shelves

VUSION Rail is SES-imagotag’s most advanced interactive display that gives stores the ability to leverage Full HD and 4K digital screens to enhance in-store shopper marketing experience and optimise store operations. It enables brands and retailers to maximise the impact and visibility of marketing campaigns, while monitoring them remotely to analyse their ROI in real-time.

Engage directly with shoppers at the shelf by displaying creative and dynamic content about products at the moment of purchase, and get shoppers to interact with content through contactless technologies such as NFC or QR codes. Sales and marketing messaging can be synchronised across channels, from web and social media through to in-store, and can be even displayed across different rails at the same time.


The most advanced, scalable & agile shelf monitoring solution

Out-of-shelf situations and merchandising compliance are key pain points for today’s retailers and brands. Capture and analyse in real-time what is happening on your shelves thanks to Captana’s wireless mini cameras.

Optimise on-shelf availability (OSA) through live alerts and constant monitoring of your SKUs, and trigger automatic re-orders with predefined settings.

Thanks to shelf-edge wireless minicameras (ShelfEye), Captana helps you visualise in real-time what your customers see in store, in the Cloud and at all times. By providing your staff, partners and suppliers access to these insights, you can now leverage visual data to become more agile and take proactive action before items go out of stock or when sales are slowing down.

Sales Enquires

We’re here to help! Our dedicated team of specialist solutions consultants are on hand should you need advice or support on your next project. With local team members situated throughout the country, rest assured we'll be there to lend a hand.

Service Technical Support & Repair

Contact our locally based team for all Electronic Shelf Labelling product repairs and technical support. Whether your ESL's are in or out of warranty, it makes sense to have any repairs or services carried out by our authorised specialists using genuine spare parts. 

ESL Case Studies

Learn more about how Panasonic Electronic Shelf Labelling Solutions are helping our customers digitise their retail operations, streamline operations and improve productivity. Contact us to learn more about how our solutions can be integrated into your next success story.

Full Throttle at the Petrol Station

Automatically updating pricing displays is a constant challenge within any retail environment. Petrol stations and convenience stores aren't exempt, in fact these stores often experience even greater challenges with thousands of SKUs packed into smaller footprint stores with less human resources to manage daily tasks.

With the help of Panasonic, team energie installed and now operates a turnkey digital pricing system, incorprating electronic shelf labels that are directly connected to the central POS system, resulting in reduced pricing errors, optimised in-store product presentation and the potential for seamless marketing campaigns and market research studies.

Retail Chain Increases Customer Loyalty with Electronic Shelf Labeling Solution

Improving pricing compliance, the safety of stores, and improving customer loyalty were top priorities from leading retail chain Jempsons.

By automatically updating pricing labels, the Electronic Shelf Labelling system ensures 100% pricing compliance and provides safer spaces so that customers enjoy a confident, care free shopping experience.

About SES-imagotag

Enabling retailers to achieve digital transformation

SES-imagotag is the world leader in smart digital labels and Retail IoT solutions for physical retail stores, serving over 300 large retailers around the world across Europe, Asia, Oceania and America. Their mission is to support retailers in their digital transformation to help them better manage and control their stores, making them ultra-connected and ultra-efficient, while enabling a truly omnichannel in-store shopping experience.

For over 25 years, SES-imagotag has been the trusted partner for retailers for the use of digital technology in stores. Over this period they have developed the VUSION Retail IoT platform, which allows retailers to improve pricing agility, accuracy and integrity. This enables an omni-channel synchronisation of pricing, product information and marketing content to increase the productivity of shelf replenishment and instore picking for online orders.

VUSION improves employee satisfaction by freeing up time from cumbersome low-value added tasks, and allowing them to focus on customer service and merchandising. VUSION connects shelves to the cloud, providing real-time accurate information on product availability and location, allowing for reduced inventory, out-of-stock and waste, as well as improved on-shelf availability and merchandising compliance.